Format
Introduction:
This will be a short introduction by Shayba Muhammad. She'll talk about her background and business. She'll tell the students about her goal for the session, along with sharing some of her personal experiences and lessons learned as a creative entrepreneur.
Heart of the program:
Ms. Muhammad will open by exploring creative expression while conversing with the class. She will cover challenges and benefits as well as the various areas of interest brought up during the conversation. The session will be supplemented with screen shared pictures and examples.
Next, we will dive into clarifying objectives and exit strategies or long term goals of entrepreneurship. This includes anticipating potential challenges with scaling. We will also look at the differences between value based and cost based pricing and how that ties into sustainability as well as marketing. This portion will also be supplemented screen examples and exercises.
Ms. Muhammad will share a few of her personal experiences in learning the importance of doing your best work, responsibility, and organization. Students will receive a list of resources to help them delve deeper into organizing their business and important structural items to start thinking about ahead of time.
Conclusion:
Ms. Muhammad will reemphasize important elements covered and take final questions. She will give them with her contact information for any future questions.
Objectives
Participants will:
1. develop an understanding of how to balance creative expression with customer considerations. This covers product design and creation, copy and written communication, as well as presentation and experience.
2. learn to create a sustainable career thinking about areas such as how to scale with handmade products and developing an understanding of value based versus cost based pricing.
3. walk away with techniques for prioritizing quality work and organization in areas including product creation, bookkeeping and finances, as well as preparing for dates and deadlines.
Standards Alignment
National Standards
The following National Standards for Visual Arts Education are referenced in this program:
NA-VA.9-12.3--Choosing and Evaluating a Range of Subject Matter, Symbols, and Ideas Students reflect on how artworks differ visually, spatially, temporally, and functionally, and describe how these are related to history and culture.
NA-VA.9-12.5--Reflecting Upon and Assessing the Characteristics and Merits of the Work of Others
Students correlate responses to works of visual art with various techniques for communicating meanings, ideas, attitudes, views, and intentions.
NA-VA.9-12.6--Making Connections Between Visual Arts and Other Disciplines
Students compare the materials, technologies, media, and processes of the visual arts with those of other arts disciplines as they are used in creation and types of analysis.
Featured National Standards:
1. Common Core College and Career Readiness Anchor Standards
College and Career Readiness Anchor Standards for Reading
CCSS.ELA-LITERACY.CCRA.R.7
Integrate and evaluate content presented in diverse media and formats, including visually and quantitatively, as well as in words.
College and Career Readiness Anchor Standards for Writing
CCSS.ELA-LITERACY.CCRA.W.6
Use technology, including the Internet, to produce and publish writing and to interact and collaborate with others.
College and Career Readiness Anchor Standards for Speaking and Listening
CCSS.ELA-LITERACY.CCRA.SL.1
Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others' ideas and expressing their own clearly and persuasively.
CCSS.ELA-LITERACY.CCRA.SL.2
Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally.
CCSS.ELA-LITERACY.CCRA.SL.3
Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric.
2. American School Counselor Association National Standards for Students
American School Counselor Association (2004). ASCA National Standards for Students. A Alexandria, VA: Author.
In the area of Career Development:
Standard A: Students will acquire the skills to investigate the world of work in relation to knowledge of self and to make informed career decisions.
Standard B: Students will employ strategies to achieve future career goals with success and satisfaction.
State Standards
Please refer to the National Standards provided above.