I'm Sold!

by Planet Word

Program Description and Timeline

Guide your students through several advertising copywriting techniques that make ads memorable and

persuasive. The program will finish with students writing their own copy, while discussion centers the idea of being a savvy consumer.

Planet Word programs are adaptable and highly- participatory and may change depending on student

engagement:

• 10 minute welcome, introduction to Planet Word, introduction to content.

• 20 minute educator-led discussion of copywriting techniques.

• 20 minute opportunity for students to create their own ads.

• 10 minute Q&A and conclusion

Program Rating

This program has not yet been evaluated.

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About This Program

Cost

By Request: $125.00

Length

60 mins

Target Audience

Education: Grade(s) 7, 8, 9, 10, Homeschool/Family , Learning Pod

Minimum participants:

Maximum participants:

Primary Disciplines

Economics/Business, Family & Consumer Science, Professional Development, Technology/Information Science, Writing

Program Delivery Mode

Zoom
Microsoft Teams

Booking Information

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Receive this program and 9 more for one low price when you purchase the CILC Virtual Expeditions package. Learn more

For more information contact CILC at (507) 388-3672

Provider's Cancellation Policy

Please give us 2 weeks’ notice if you need to change your reservation, and we will be happy to work with you to reschedule. Your consideration helps us serve as many groups as possible. Programs cancelled with less than 1 weeks’ notice will not be eligible for a refund.
• If Planet Word needs to cancel your program for any reason, Planet Word will work with you to reschedule at another time. If we are not able to agree on a date to reschedule, and you have paid for your program, your program fee will be refunded.

About This Provider

Planet Word

Washington, DC
United States

Planet Word is the only museum in the country dedicated to renewing and inspiring a love of words and language. Located in the historic Franklin School on the corner of 13th and K Streets in downtown D.C., Planet Word opened in 2020 as a new kind of interactive and self-guided museum. Using the museum’s state-of-the-art technology, visitors determine their experience through their own words and choices. Planet Word is a bold and imaginative response to the life-long importance of literacy and to the challenge of growing a love of language.

Contact:
Juliet Brown
education@planetwordmuseum.org
202-918-6142

Program Details

Format

• 10 minute welcome, introduction to Planet Word, introduction to content.
• 20 minute educator-led discussion of copywriting techniques.
• 20 minute opportunity for students to create their own ads.
• 10 minute Q&A and conclusion

Objectives

Standards Alignment
CCSS.ELA-LITERACY.RI.9-10.4: Determine the meaning of words and phrases as they are used in a text, including figurative, connotative, and technical meanings; analyze the cumulative impact of specific word choices on meaning and tone (e.g., how the language of a court opinion differs from that of a newspaper).
CCSS.ELA-LITERACY.RI.11-12.6: Determine an author's point of view or purpose in a text in which the
rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness, or beauty of the text.